You want a website that
you can’t wait to show off to the world, feels 100% like you, and…
Converts dream clients
So let’s get that sorted
Shine Online:
The ultimate copywriting course to nail your positioning and write your site with oodles of personality
For creative service providers, coaches, and consultants
YOU KNOW HOW IMPORTANT YOUR WEBSITE IS BUT
No matter how hard you try to write your copy…
...it just feels a bit ‘blah, blah, blah’
...it just feels a bit ‘blah, blah, blah’
You open up Google Docs, scowl at the blinking cursor (seriously, why must it blink so fiercely?) and the dark clouds start rolling in...
Even if you’re an excellent writer, writing your own web copy is really bloody difficult. What the hell goes on your about page, anyway?
And if writing’s not your thing it can feel almost impossible.
Yet, your business depends on it.
If only you could find the words to reflect your brilliance and stand out in this clouded online world...
So your ideal clients immediately connect with you
“YES!” they will think, as they eagerly scroll through your pages, they need to work with YOU. Like, yesterday.
(Spoiler alert: This is a welcome side-effect of conversion copywriting)
Soon you receive messages like this:
And hurrah!
So, if you’re ready to write a site that oozes your personality and sells with ease, not sleaze...
ALLOW ME TO INTRODUCE:
The Ultimate Website Copywriting Course For Creatives, Coaches, and Consultants
Write a website that feels like YOU and converts, in just 4 weeks
Uncover your “Sunshine Factor” (AKA what makes you more radiant than the rest)
Learn how to write with personality to keep the ghastly bore-bounce at bay
Know exactly what to write so your website connects with your ideal clients
Get all the templates and formulas you need to write your website in just 28 days
“I finally feel confident that I can actually write my own copy! I didn't think that was possible. I was very skeptical that someone like me (a person who spends most of her day drawing and gets anxiety writing a short email) would have felt EXCITED about writing.
After each lesson, I couldn't wait to get into it! I plan to use this new confidence I gained in writing with other parts of my business, like emails, social media, etc.”
— Luisa Molinaro, branding and packaging designer
“I’ve gone from scared to excited to write my own copy!”
“I feel like I finally have the key to get to the next stage in business”
“I was really struggling to clearly communicate with my ideal client via my site but this course has given me so much clarity that I’ve now completely changed the direction of my business.
As I was watching the lessons, I honestly wanted to dive right in and write not only my website, but also my husband's, and my friends’, and that person’s… lol. Basically, I felt I had all the tools I needed to do it all!”
— Harley Boyer, CEO of The Design Doula
What's included
•
The Modules
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What's included • The Modules •
LET´S GO BEHIND THE SCENES
$7,000+ to write your site…
You could pay me
Or you could learn exactly how I do it
Get immediate access to the bite-sized videos and start binge-watching today
Uncover your Sunshine Factor
Module 1:
Before you write a word of copy, you need to nail your positioning. In this module, you’ll:
☀️ Get complete clarity on exactly what makes you the brightest, boldest business in the room (take my Sunshine Quiz — the same questions I ask my clients at the beginning of a project)
☀️ Learn exactly how to use your testimonials so they write your best copy for you (I also have a solution if you don’t have any testimonials yet)
☀️ Get into the heads of your ideal audience so you know exactly what they want (no guesswork necessary!)
“I loved lesson 2 on working with testimonials, this lesson to me is a mini-course in itself that every entrepreneur needs regardless of whether they're building a website or not!”
- Anna Zmerzlaya, Brand Designer
Bonus 1:
Get all the questions I use to interview and survey clients to discover what your audience really, really wants... zigazig-AH!
You get:
☀️ The exact script I use for customer interviews on Zoom
☀️ The template I use to analyse customer interviews
☀️ The same questions I ask in customer surveys
☀️ My go-to template to analyse customer surveys
Bonus 2:
Swipe my testimonial process so that you get the kind of feedback you can’t wait to post all over Insta #SoBloodyGood
You get:
☀️The same questions I ask my clients at the end of the project to get tantalising testimonials that convert clients
☀️ My follow-up process that means I’ve got a 100% track record of testimonial collection
Psychology and personality copywriting secrets
Module 2:
Copywriting is part psychology and part writing. This module teaches you a bit of both. You’ll:
☀️ Learn all the basic psychology stuff you need to know so your copy converts
☀️ Discover how to pimp up your copy with personaliteeeeee so your ideal audience falls in love with you at first click
☀️ Easily overcome writer’s block so you get your website written fast - like, yesterday!
BONUS!
Get my guide on how to write the most clickable of clickable CTA (call-to-action) buttons
Write your site
Module 3:
Now we write the damn thing. In this module, you’ll:
☀️ Get a guide with swipes, templates, and video explanations to easily write the 5 key pages you need as a service provider:
Home page
About page
Services page
Contact page
Portfolio page
BONUS!
Become a wireframing wizard — get full access to my Figma wireframe tutorial for copywriters worth $99
Learn UX best practices for web copy and how to do a basic wireframe in Google Docs
A must-have if you want to become a professional copywriter and earn up to $3,000 more per project. You’ll:
☀️ Learn how to design wireframes to maximise conversions
☀️ Enjoy a 30-minute over-the-shoulder video tutorial — you get my exact wireframing process in Figma
☀️ Discover how best to share copy with clients (and how they can comment)
“I just can’t wait to launch my new website copy”
“I was surprised by how the website page templates can be applied with so much ease... Literally, you just have to fill in the blanks. And to think that all the information I needed to have killer copywriting was just sitting there in a Google Doc I had left behind...
The lesson about adding personality to your copy is so much fun and makes us dream about showing up in our true colors with confidence and a smile on our faces!
That feeling I had at the beginning (that I needed to up my game in copywriting) is no longer present. It's good to know that you can learn so much about copywriting in a short and sweet course. I just can't wait to launch my new website copy and create better ‘copy-ready’ wireframes for my clients!”
— Sara Neves, CEO of Unicorn Designer Studio
Bonus classes!
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Bonus classes! •
GET IMMEDIATE ACCESS TO ALL MODULES
the brucey bonus classes!
Plus
BONUS 2
WORKSHOP WITH NICOLA MOORS, BRAND VOICE EXPERT
Want to learn how to write for other people and mimic their voice? So you never get that dreaded feedback: “It just doesn’t sound like me...”
Then you’ll want to dive straight into this workshop with brand voice expert Nic Moors.
BONUS 1
WORKSHOP WITH BRITTANY HERZBERG, SEO COPYWRITER
What’s the point in having a killer website if Google can’t find it, right?
Brittany will walk you through all the SEO basics so that you’re found by more people #ka-ching!
GET IMMEDIATE COURSE ACCESS
•
START TODAY
•
GET IMMEDIATE COURSE ACCESS • START TODAY •
Grab your spot now!
Just one question: How close to the sun do you want to sit? 😎
Under the Parasol
THE STANDARD TICKET
Immediate access to the course and all bonus materials including…
The ultimate Figmare wireframing tutorial for copywriters (worth $99)
My entire website copywriting process (client onboarding and customer survey and interview questions)
My secret 3-step process to get killer testimonials
2 x workshops with brand voice expert Nicola Moors and SEO copywriter Brittany Herzberg
Bonus workshop: How to write your website using AI
Buy now for just $499
THE VIP TICKET
Ocean Front VIP ticket
Get all the good stuff Under the Parasol, plus:
Get my feedback on your copy TWICE (worth $800)
You’ll get my eyes on every single word you write on all five pages. Twice.
I’ll give you my honest feedback, tips, and advice via video to make your copy work harder for you.
Both audits must be used within 6 months of purchasing the course. Why the tight deadline? Because honestly, if you don’t write your website by the end of the course, it’s never going to happen my friend #accountability.
Buy now for just $999
Yep, investing in yourself is 10x cheaper than hiring a copywriter
And arms you with the skills you need as a business owner, forever more
MEET YOUR COPY COACH
Hi, I’m Delia and I write words that make money...
My mum still doesn’t understand what I do, so that’s what I tell her 😅
I write website and sales copy for industry-leading coaches, creatives, and consultants who refuse to stand in the shade, but here’s the truth...
I can only work with about 10 clients a year (because I haven’t figured out how to clone myself yet). And for a long time I’ve been wanting to create something so I can help more business owners, of all budgets, write killer copy.
And so, this is what Shine Online is all about. Your chance for us to work together (and steal everything I know about website copywriting!)
“As a design agency owner who has launched hundreds of websites the last 8 years, trust me when I say that Delia is one of the best in the industry.”
— JOANA GALVAO, CEO OF GIF DESIGN STUDIOS AND AMBITIOUS CREATIVES
“Delia is amazing, she captured my voice and key messages perfectly. Sales copy is truly an art form - and Delia has mastered it!”
— JULIE SOLOMON, COACH AND CEO OF INFLUENCER PODCAST
Wanna know what I’m like as a teacher?
I grabbed some screenshots for ya!
Got a question about the course?
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You get immediate access to all modules and bonus material inside a portal, nothing is drip-fed. The course is a mix of video tutorials, templates, and guides.
You can go at your own pace.
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28 days is the perfect amount of time because you can easily follow like this:
Week 1 — Module 1 (the research)
Week 2 — Module 2 (copy tips)
Weeks 3 & 4 — Module 3 (writing)If you binge-watched the videos and could make this your full-time job you could probably do it all in two weeks (but I know that’s unlikely for most of us!)
To get the most out of this course, I recommend you write a website as you go through the modules.
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Yes, you will get lifetime access to the course :)
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Yes buuuuut everything you learn in modules 1 and 2, you can apply to ALL copy. Once you’ve done this course, you’ll feel more confident writing everything from your emails to your social media and Tinder profile (hey, it worked for me 💍 🤪).
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Creative service providers, consultants, and coaches. If you want to write an e-commerce or Saas site this probably isn’t the course for you.
You can take this course to write your own copy or write for others if you’d like to become a website copywriter or add it to your offering.
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Depends... if you’ve nailed other copy but website copy is your missing link then it might be a great fit for you. Drop me an email at delia@deliamonk.com if you’re not sure.
If you already know web copy and you’re just having a wobble then no, you don’t need this, you’re already bloody brilliant and it’s just imposter syndome talking. Shut. The. Page. Down! You’ve got this, my friend.
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I’m afraid not. All sales are final because when you buy the course you get immediate access to all of it. A bit like buying lace knickers... this is a commitment.
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Oh crikey, I am sorry. Guessing FAQs is a tricky part of my job (we’ll talk about that in the course). Drop me an email at delia@deliamonk.com and I will answer you personally!
ONE WEB DESIGNER IS WAVING GOODBYE TO “CRAPPY COPY” FROM CLIENTS
— Tony Hendricks Director of Storm Tank
“Now I can take a copy-first approach... with pure and real copy that will actually convert”
“Designing pretty websites was pretty easy. But copy that's worth it or converting was NOT. As a web designer, I always get crappy copy from clients and then need to try and thumb-suck some gold out of that for the website.
Now I can take a copy-first approach before we even get close to the icing on the cake like designing look-and-feel, color schemes, photos, etc etc.
I feel so RELIEVED! All the pieces I was trying to piece together over the years, have now come together as one cohesive whole. It actually makes sense.
And the process is so simple. The best part being, that it's 100% legit. No fake info. No spying from competitor websites. Just PURE and REAL client copy that will actually convert.”
ONE COPYWRITER HAS FINALLY NAILED WEBSITE COPY
— Ana Neagu Copywriter
“The level of clarity you bring when presenting each piece of the puzzle in the writing process is priceless!”
“I have recently turned to copywriting and already had the foundational copy chops, but was struggling to write my own website copy.
Though I have purchased some courses specifically on web copy, they either fell as too shallow or extremely dense, which means none of them actually struck a chord to make me write my stuff.
Now I feel extremely clear and confident. I loved your lean process and the over-the-shoulder tutorials. Though I knew broadly speaking the steps for web copy, the way you broke things down really hit home and made it seem really simple and achievable.”
ONE COACH IS NO LONGER DAUNTED BY COPYWRITING
— Rebecca DiMassa
Career Coach
