What do you get if you cross a journalist with a conversion copywriter?
A Storyseller!*
*Aka storytelling with strategy to increase your sales
Because shiny words are not enough. Think Tinder.
Would your website survive a first date? Is it clean, sexy… does it make you want to linger? And does it encourage your “new love” to take easy action? Ooh errr!
Your website needs to take someone from the flirty first browse to full-on marriage (aka I want to pay for this, now!) within a few pages.
In a clouded online space, shiny, sunny words are not enough. You need words that charm, captivate, and convert with strategy. This is storyselling.
Okay, let’s get back to the first date.
Mr Sunny Words is the guy at the bar that’s like “Oooh, love your dress, how you doin’ sweetheart?” You‘re walking.
Mr Sunny Words with Strategy is the guy that says: “Oooh, that dress looks like it was made to dance in. I’m going to an afterparty where Fatboy Slim is DJing… wanna come?” But he buys you a drink and gets to know you before making the irresistible offer you can’t refuse.
If you want the same results as Mr Sunny Words with Strategy then I might be the storyseller for you.
“FINALLY (!!!) a copywriter who truly understood my voice and vision and brought it to life with words in a way that I couldn’t.”
“Delia went above and beyond to not only inject my own personality into the copy but she also took time to really understand my offers inside out. I felt really confident in letting her jump on 1-on-1 calls with my past students to learn more about their experience - in fact, they said they loved talking to her! All that to say that the whole experience and copy were phenomenal — I just wish I could send the same emails over and over again for every launch!”
- Yevgeniya Davarashvili (Gigi), Conversion-led Designer & Business Educator
It all started when I was suspended from nursery…
Difficult time to talk about. But you should know if we’re going to work together…
When I was three years old, I erased the names on other kids’ artwork and wrote mine instead. And I swapped the name cards at lunchtime so I could sit next to my pals. I still don’t get why it caused such a stink.
I was just playing with words.
Didn’t stop there. I spent the best part of my 20s as a political journalist at a daily paper in the UK. This time my words upset the local council. I even got mentions in council meetings for my troublesome articles.
*takes a proud bow*
Then came my 30s. Aside from gaining a few more wrinkles, ahem, I became a qualified conversion copywriter. That was when I learned how to make my shiny words sell with strategy. And suddenly my words started to make people money.
That’s the thing with words, they can be powerful in the right hands. So if you are feeling bold and want to play… I am game!
You deserve a certified conversion copywriter on your side
Luckily for you, I trained at Copyhackers (the most respected copy school in the industry), which means my copy will convert… not just charm.
I am also a regular member of high-level masterminds and I love sharing that wisdom to make your business thrive.
Errrm okay, but what’s with all the sunshine?
Oh yes, I follow the sun. Like a moth to the flame.
I swapped the cloudy climate of the UK for the sunny skies of Barcelona in 2017. Because I write better in the sun.
And that’s where you can find me today, with my scrummy Colombian husband, our energetic young daughter, and very hairy dog.
I’m not just obsessed with sunshine, but light in general. It inspires my writing. And Marmite too. My desk is a sunny space of Marmite crumpet crumbs.
And to my lovely non-British readers who have no idea what I’m talking about, remind me to send you some Marmite.
Doing it for you, doing it for the words.
You might be a coach, a consultant, or a creative….
You’ve created a bloody brilliant business but now you need to stand out. Like a sore thumb but without the pain. You don’t want the same boring copy as the rest.
And me? Why do I do it? I’m doing it for the words.
They say a picture is worth a thousand words. What a scam.
Can a beautifully designed website talk directly to the heart of your ideal client on its own? Convince them that you are exactly what they have been missing their whole life?
Not without clever copy.
Words matter. Especially in a clouded online world.