The secret to attracting high-paying clients that are 100% your people?
Nailing your positioning.
This is the stuff that most service providers skip but makes you stand out like a ray of sunshine in the clouded online world, when done right.
HOLD THE LINE: IMPORTANT MESSAGE COMING IN FOR COACHES, CONSULTANTS, AND CREATIVES:
If you’re confused about your business, your audience is utterly baffled
And baffled people don’t buy…
So, are you having a full-on identity crisis or just a bit of a wobble?
There’s one way to find out: How many of these statements are true for you? Count them on your fingers 👇
🔲 You sometimes question who your ideal audience is, let alone what they really need or how to talk to them
🔲 You’re not 100% sure what makes you different from the rest — everyone else seems to know their special sauce, so what’s yours?
🔲 You sit down to create social media posts but come up blank, unsure what to write
🔲 Your messaging and voice feels confused across different platforms — honestly, marketing just feels a bit bloody messy
🔲 You get stuck in comparison-itis when you scroll for too long and wish your business was as memorable as all the ones you have secret crushes on
🔲 You second-guess ALL your offers and don’t even want to send people to your website which is #SoLastSeason
🔲 Your business no longer feels aligned to who YOU are today (your values, personality, and your delicious unique-ness)
If you’ve got more than two fingers up then you may be having a lil identity crisis and you’re not alone!
All businesses — whether brand new or pivoting — have identity crises at key moments of growth. How do I know? ‘Cos I just self-diagnosed myself too…
I wouldn’t have the business I have today without THIS…
Four years ago, I launched a personal brand that skyrocketed me from a newbie to a 6-figure freelancer in just 12 months...
The big bright sunshine theme, a target audience, a niche — and aligned messaging.
Clients told me they wanted to work with me after reading my website and feeling like I “got them”. ← That’s when you know you’ve nailed your positioning.
BUT that was four years ago.
Right now my personal. brand feels like a baggy old sock with a hole in the big toe… it’s time for a big old rethink.
Because I’m not the same person today — I’ve changed, my business has changed, and I know my audience SO much better.
It’s time to plan the next 5 years of growth.
So, I had this crazy idea… do you want to do this with me?
“Her genius lies at the brilliant intersection of marketing and magnetism.”
“Working with Delia Monk has been nothing short of pure magic. Delia is a strategist, a partner, a champion, and above all, an activator.
Her genius lies at the brilliant intersection of marketing and magnetism. I will work with her forever.”
Jessica Zweig, founder of Simply Be. Agency
HERE’S THE IDEA…
I’ll take you behind the scenes of my signature positioning process (that I use for my high-end clients) and we do this together, in real time 🙌
We’ll have a weekly call, for six weeks, in a small group setting and you’ll nail your positioning to set you up for the next 5 years of business growth.
So that you:
➡️ Know exactly what makes you different from others and how to talk about it
➡️ Have a personal brand that feels 100% aligned with your values, personality, and feels so YOU that it’s stupidly easy to write copy
➡️ Always know who you’re talking to and how to talk to them so you show up more
➡️ Have the perfect offer/product suite that’s aligned with BOTH your audience’s needs and your superpowers
In a nutshell —
This is the foundational work to become the go-to-name in your niche, easily write copy that lands with your perfect people, and make your marketing easy peasy.
This is for you if you want a personal brand that feels joyful, 100% like YOU, and…
stands out
.
sells out
.
stands out . sells out .
‘cos in this bleurgh-AI-driven world it’s never been so important to have an authentic personal brand.
You’ve got something that no AI bot can replicate — YOU. So, don’t hide it.
When your brand reflects your true self, you build trust and connect with your audience on a deeper level.
It’s not only the best marketing and sales tactic there is — but it’s more fulfilling and brings in your perfect people.
So let’s wrap your biz up in some delightfully-you-coloured packaging and present it to the world with a whole new energy.
When you’re ready to move out the shade and into the light…
Step into:
THE POSITIONING PRISM™️
An 6-week creative experience that puts your business through a whole new lens…
To turn your business into a memorable and magnetic brand that stands out and SELLS OUT
What happens when you put your business through The Positioning Prism™️?
First we focus inwards — on you and your YOU-nique strengths, life experiences, and talents.
Then we go deeper by establishing your why — your purpose, values, and dreams.
Finally, we shine the light outwards — on your audience’s struggles and deepest desires.
That’s when the explosive stuff happens in the middle and your business emerges like a vibrant rainbow, piecing through the oh-so-grey sky of your industry. BOOM!
☀️ That’s your Sunshine Factor (AKA what makes you different to the rest), right there. ☀️
HOW THIS WORKS
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HOW THIS WORKS •
A creative and reflective 6-week experience to redefine your personal brand
Every week we’ll have a 90-minute practical workshop of learning, doing, and sharing.
You’ll walk away with a Brand Prism Playbook to set you up for the next 5 years of growth
You’ll be creating your very own Brand Prism Playbook (the exact same one I use for my high-end clients) as you go. This is more than just a brand messaging guide, it’s the very essence of your personal brand.
It’s the solid, sticky messaging and positioning that brings your copy to life for the next five years (I recommend doing this every five years).
Warning: This makes writing website copy and social media posts really bloody easy.
It includes (but is not limited to):
Your audience personas (the relevant bits that help you write compelling copy — not all the demographical nonsense like where they shop 🥱)
Your brand personality and voice
Your brand theme if you want one (like I have sunshine)
The non-elevator pitch
Key messaging like tagline, media bio, home page hero
Your Sunshine Statement (what makes you more radiant than the rest)
Your brand origin story
Your brand word and phrase bank
Your key offers
Your marketing strategy
I'll be giving you all my top formulas and prompts so creating your playbook feels easy and PLAYFUL!
The week-by-week experience…
Set your big, bold brand dreams
WEEK ONE:
In this session you’ll discover:
What you really want over the next 5 years ‘cos you can’t do any of this work without the big dream to guide you
The ONE thing you need to do to keep you focused on these dreams and turn them into reality
Why positioning is the only secret weapon you need to make these dreams come true (and what exactly it is)
The difference between weak and strong positioning so you can nail yours
Discover what makes YOU different
WEEK TWO:
In this session you’ll discover:
Your hidden strengths (and weaknesses) that make you and your business unique
How to use your rich life experiences to benefit the positioning of your personal brand
What your brand values are (and how to use them so you always attract the right clients)
WHY you do what you do — unlocking your purpose is one of the most powerful marketing strategies there is
BONUS: Discover your top 10 personal values (through a detailed online inventory by Dr Jackie Fevre) to help identify your brand values.
Identify what your target audience really wants
WEEK THREE:
In this session you’ll discover:
Who your target audience and niche is once and for all (yep you’re picking a lane!)
What their deepest struggles, pains, and challenges are (I’m going to be giving away all my best copywriting research hacks) so you ALWAYS write copy that resonates
What they want more than anything — so you can step into their spotlight and be their solution
Any objectives they may have to working with you so you can overcome them before they’ve even solidified their thoughts
Develop your brand personality & Sunshine Factor
WEEK FOUR:
In this session you’ll:
Know exactly what makes you more radiant than the rest (your Sunshine Factor) and craft your positioning statement so you stand out
Give your business a FULL-ON personality to make it more memorable than a streaker on a football pitch
Always know what words and phrases fall out of your brand’s mouth (this makes writing copy SO much easier)
Give your brand a theme if you want one that feels 100% YOU.
Craft a memorable brand origin story & tagline
WEEK FIVE:
By this point you’ll have written 60% of your Brand Prism Playbook. Together, we’ll tackle the final pieces including:
A brand origin story that immediately connects with your people and you’ll love telling on podcasts or interviews
A catchy tagline that keeps you top of mind
The non-elevator pitch (so much more powerful than a traditional pitch)
Media/podcast bio so you’re always prepared
Homepage hero copy that keeps people on your page and wanting to work with you
A social media bio that gets the follow
Revamp ALL your products & make a marketing plan
WEEK SIX:
In this session, you’ll:
Review your current offers to identify what is and isn’t working
Learn how to create a unique brand framework/process to give you greater credibility
Create new offers and services that are perfect for your purpose, audience, and income goals
Learn how to position each offer so that it’s an easy YES from your people and supports your brand framework
Make a plan to roll out your new positioning across your content
Choose your preferred platforms and marketing strategies
Say some emotional goodbyes to your new business besties (although something tells me this is just the beginning 😜)
Pick your perfect package
JOIN THE WAITLIST FOR THE NEXT COHORT COMING SOON!
The live Prism Positioning™️ experience
8 x live calls
Personal values inventory
The DIY Brand Prism Playbook with prompts
Two payment options:
3x monthly payment of $270
OR
Pay in-full: $749
Get 1:1 calls and private feedback
Get the full Prism Positioning™️ experience plus…
2x 60-minute calls with Delia to help identify your Sunshine Factor (what makes you different from the rest) and plan your offer suite.
Feedback and revision suggestions to your Brand Prism Playbook by Delia
Two payment options:
3x monthly payment of $449
OR
Pay in-full: $1497
Or you can apply for my 1:1 positioning service, from $5,995 here
“Working with Delia has been one of the best investments (and the one with the most ROI) I've made in my business in 8 years!! When working with her, I feel like the sky is the limit.”
— Joana Galvao, CEO of Gif Design Studios and Coach
“Delia’s a magician of words. She asks questions that really bring you to your core essence. She listens and turns what she hears into magic. She found words and expressions that felt like, “OMG YES, that’s me“.
— Kathrin Weishäupl, Founder and CEO of Miss Smarthead
Hands up if you’ve got a question 🙋
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If you’re a service provider — perhaps a creative, coach, or consultant — then YES this is for you.
You may not identify with the term "personal brand" but it's essentially a brand with personality that has your values and purpose at the heart of it. And that's what this is all about.
You may have been in business for years but need a brand refresh — or you might be brand new to business. Either way, this is for you if you want to set yourself up for the next 5 years of growth.
If you’re ready to stand out and sell out, then YES this is for you.
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This includes everything you need to nail your niche and write copy that resonates with your dream people.
It includes (but is not limited to):
Your audience personas (the relevant bits that help you write compelling copy — not all the demographical nonsense like where they shop 🥱)
Your brand personality and voice
Your brand theme if you want one (like I have sunshine)
The non-elevator pitch
Key messaging like tagline, media bio, home page hero
Your Sunshine Statement (what makes you more radiant than the rest)
Your brand origin story
Your brand word and phrase bank
Your key offers
Your marketing strategy
I'll be giving you all my top formulas and prompts s creating your playbook feels easy and PLAYFUL!
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All calls will take place on Wednesdays at 2:30pm CET/8:30 ET.
They will take place every Wednesday, starting on September 25th and finishing on November 13th.
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Yes indeedy, all calls will be recorded and shared with you but —
You won't want to miss them — these aren't just teaching calls (although there will be some of that), you'll also be doing the work on the calls and filling out your Brand Prism Playbook -
Oodles of confidence that you have a brand that’s fully aligned with you and stands out.
You’ll also have your Brand Prism Playbook filled out (you fill this out as you go along) that has all your values, voice, tagline, Sunshine Factor positioning statement (and so much more!) all written down to keep you on track!
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No, you'll be writing your Brand Prism Playbook as you go (I'll be guiding you on all the calls).
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The 90-minute calls will be a mix of me teaching the content so you can do the work — and then you actually doing the work!
We'll have reflective time and writing time on each call so that you leave each call with part of your Brand Prism Playbook completed
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Apart from the 90-minute calls I recommend putting aside an hour a week to complete more of the Brand Prism Playbook.
At the end of each call, you'll know exactly what you need to do before the next call to stay on track.
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Oh bugger, sorry! There I was thinking that predicting FAQs was one of my superpowers 🤣
Drop me an email at delia@deliamonk.com and I will answer you personally!
