HOLD THE LINE: IMPORTANT MESSAGE COMING IN…
Your brand needs to stand out to sell out
Positioning for personal brands who don’t wanna hide in the shade
We all wish it was the late 2000s again and the online market world wasn’t….
so bloody clouded
.
so bloody clouded .
Amy Porterfield didn’t have this problem, right?!
But today it’s different. You dread opening Insta and seeing the other personal brands that seem to have it sussed…
You know — the ones that look so polished, sound funny and clever, and effortlessly stand out from the rest.
They make it look so easy to be magnetic and memorable but meanwhile…
You’re starting to feel like the world’s best kept secret
You’re ready to become the next big thing in your space
You’ve got big plans (and you cannot lie)
Maybe you want to…
☀️ Write a bestselling book that will make you the go-to thought leader in your space
☀️ Pivot your business in a new direction
☀️ Do a fancy pants rebrand so your brand sparkles with joy and reflects your value
☀️ Create a new product or offer suite and get it right from day one (you’re not up for losing time to trial and error this time, darlin’)
But there’s just one pesky thing holding you back from all that good stuff… ⤵️
You don’t know how to talk about what you do in a different way, in a YOU-nique way, in a way that’s so bloody magnetic that clients are drawn to you like lemmings to their march.
And it’s stopping you from standing out and taking your place in the world.
BUT YOU DON’T JUST WANT TO STAND OUT…
You want a brand that feels joyful, fully aligned, and 100% like YOU
Because you have to wear your brand every day. You are your brand.
It needs to come from the inside out — which is exactly why you need the Positioning Prism…
It’s time to step out from the shade and into the light
Introducing:
THE POSITIONING PRISM™️
A 3-month 1:1 coaching package that puts your brand through a whole new lens…
So it stands out and sells out
“What happens when I put my brand through The Positioning Prism™️?”
First we focus inwards — on you and your YOU-nique strengths, life experiences, and talents.
Then we go deeper by establishing your why — your purpose, values, and dreams.
Finally, we shine the light outwards — on what your audience needs and where there are gaps in the market.
That’s when the explosive stuff happens in the middle and your brand emerges like a vibrant rainbow, piecing through the oh-so-grey sky of your industry. BOOM!
☀️ That’s your Sunshine Factor, right there. ☀️
‘Cos everything’s easier when you know…
☀️ Your true purpose and core values to keep you anchored even through the biggest of waves
☀️ Your most important messaging — taglines, elevator pitch, podcast intro… we cover it all
☀️ What makes your brand different to the competition and how to talk about it in a way that turns heads
☀️ Your memorable origin story so you never feel boring again (nope, you’re definitely NOT that)
😎 PLUS you skip into the sunset with your own personalised Prism Brand Journal so you’ve got all this goodness scribbled down to keep forever
Jessica Zweig, founder of Simply Be. Agency
“Working with Delia Monk has been nothing short of pure magic. Delia is a strategist, a partner, a champion, and above all, an activator.
Her genius lies at the brilliant intersection of marketing and magnetism. I will work with her forever.”
“Her genius lies at the brilliant intersection of marketing and magnetism.”
Tell me how it works
•
Tell me how it works •
HERE’S THE DEAL:
Every two weeks we get on a private call and mastermind your brand together
You get 6x 60 minute calls over three months.
You’ll be filling out the Prism Brand Journal as you go…
Here’s what we cover on each call:
-
Call 1: Your brand weather forecast
Oooh, this one is F-U-N.
Together, we identify the sunshine, thunder, and rainbows in your business today.
More than just a “getting to know you” session, this will strategically pull out your secret strengths, challenges, and opportunities to set us up for positioning success.
-
Call 2: Looking inwards to YOU
Today we put YOUR light into the prism.
Your experiences, your magic, and how YOU do things differently.
You’ll meet my inner investigative journalist as I ask the right questions to help pull out your special sauce, remember your passions, and finally write a memorable origin story.
-
Call 3: Your values and true purpose
You need to tackle your WHY first.
Your top 10 core values will be revealed and we apply them to your brand.
This lays the foundation for the biggie: your brand purpose and mission. Positioning without purpose is like guzzling spoilt milk, you just wouldn’t.
-
Call 4: Looking outwards to THEM
THEM = your target audience and the competition
Now we bend the lightoutwards to the external factors of your brand.
We tap into the pains and dreams of your ideal market — as well as the gaps and opportunities left by the competition.
-
Call 5: Your Sunshine Factor revealed
This is when you sparkle!
Now we nail your big idea… your Sunshine Factor… what makes you shine brighter than the rest.
And we work out how to talk about it. You’ll have a clear concept of what makes your brand totally different from the rest after this session.
-
Call 6: Pick your own adventure
Maybe you want to…
☀️ Design a product suite or signature offer together or
☀️ Write/review copy live or
☀️ Make a marketing plan/map out your email funnels or
☀️ Come up with book/speaking idea
Pick your perfect Prism Positioning™️plan…
Best value
One-off payment
$2,795
Pay once and all done
Most flexible
Pay monthly
$995
3-month payment plan
“Working with Delia has been one of the best investments (and the one with the most ROI) I've made in my business in 8 years!! When working with her, I feel like the sky is the limit .”
— Joana Galvao, CEO of Gif Design Studios and Coach
“Delia’s a magician of words. She asks questions that really bring you to your core essence. She listens and turns what she hears into magic. She found words and expressions that felt like, “OMG YES, that’s me“.
— Kathrin Weishäupl, Founder and CEO of Miss Smarthead
Hands up if you’ve got a question 🙋
-
We’ll work out a time to best suit us but if you’re in the United States our calls will be in your morning or lunchtime.
If you’re in Europe they will fall between 9 am and 4 pm EST.
If you’re in the Far East/Australia drop me an email first so we can figure out if we can make the time zones work. Oh, those pesky time zones.
-
Yes indeedy, all calls will be recorded and shared with you. 💛
-
If you’re a creative, coach, or consultant who’s been in business for a few years and are ready to become an industry-leading expert, then YES this is for you.
If you’re already an industry-leading expert but feel you want a more magnetic, memorable, and instantly recognisable brand then YES, this is for you
If you’re ready to stand out and sell out, then YES this is for you.
-
Oodles of confidence that you have a brand that’s fully aligned with you and stands out.
You’ll also have your Prism Brand Journal filled out (you fill this out as you go along) that has all your values, voice, taglines, and magical brand essence all written down to keep you on track!
-
You’ll be writing your journal as you go along but I’ll be reviewing it and giving you feedback so you can be sure that you have impactful messaging that connects, captivates, and converts. If you want to hire me for copywriting we can chat about that.
-
Design is not included in this package but luckily for you, I have an incredible designer in the house (literally, he’s my husband) and we can extend this project to include colour palettes, wardrobe advice for photoshoots, textures, logos, and all things brand design — even your website design if you need it. Just ask.
-
Oh bugger, sorry! There I was thinking that predicting FAQs was one of my superpowers 🤣
Drop me an email at delia@deliamonk.com and I will answer you personally!
