Britt had evolved at a fast pace and her website no longer represented who she'd become — nor the tremendous success and impact she was having.
She was also looking for someone to help use her story, from battling addiction to flying off trapezes, to give her personal brand greater resonance. Challenge accepted.
Oh, and I know you want to know... who's responsible for Britt's epic design? Skye High Interactive.
Britt Frank is the kind of thought leader I love working with — someone whose authority isn't just academic, but earned through real life.
I wanted to contrast her impressive credentials (hello licensed neuropsychotherapist with a Duke education) with her superpower of speaking "human with zero BS" to uniquely position her as the go-to expert when people feel stuck, overwhelmed, or spinning in overthinking.
BRITT'S SPARK:
The ABOUT PAGE
I contrasted her story with her impressive credentials in the next section as this part of her unique Spark.
Before we tell Britt's story, we connect with the audience on the challenge of feeling stuck — and we reject what other gurus are saying to lead into her story...
The WORK WITH ME page
Starting this page with the clear outcome of Britt's work, we then remind the reader of why this is so important...
Using facts and stats is a powerful way to add urgency to the subject.
Then we present clear ways to work with Britt, making the transformation clear in just a few lines of copy.
The SPEAKING page
As we are speaking to high-performers, we wanted to immediately overcome the objection that "these people don't get stuck" — and show what getting stuck looks like to this audience.
Then we give clear results-driven details on each of her keynotes so event organisers can see at a glance which might be the best fit...