— Joana Galvao, CEO of Ambitious Creatives
Joana built her business off the back of one successful offer and sales page.
After creating her lead magnet and email strategy (and growing her list to about 18,000 people in under two years), it was time for a new website and updated sales page to reflect the evolution of the business.
Joana’s positioning was easy to nail — she helps creatives get the FREEDOM and FUNDS they deserve… AKA she’ll get you to 6-figures and beyond without burnout.
Joana embodies this promise in her own life, running two businesses, with two young children and working only 4-6 hours a day. It’s exactly what she’s helped hundreds of others achieve too..
Yep, you can have your cake and eat it with Joana Galvão!
Immediately you see Joana’s big promise and exactly who she can help.
Then we tackle the one big challenge most of her audience struggle with — the freelance overwhelm, before offering her freebie as the solution to help them with this.
Your about page shouldn’t be just about you…
It needs to be relevant to your audience. That’s why we start this page with a fun poll before telling Joana’s story in a fun way that builds her credibility, expertise, and shows off her personality (super important if you’re a personal brand).
I interviewed 5 of her students and uncovered success stories that Joana went on to use in her ads with tremendous results.
There is no copy more powerful than the words of your best clients. Fact.
Each photo opens into a more detailed case study like below…