The Social Impact
The Instagram expert website
“I love, love, love it! Seriously, I was scrolling through the copy thinking “yes, yes, yes, this is awesome!” with every page —, it feels SO GOOD to finally have a website that I’m proud to show off to the world. I also loved how you sent the copy through in wireframes, it made it so clear and easy to visualise as a finished website.””
— Alisha Marfatia, Instagram Reels & Business Coach
The challenge:
Alisha’s business had grown big time, leaving her old website barely visible through the dust of success. It was time for an upgrade but Alisha was a bit nervous about a copywriter getting her voice as she wanted it to capture her wonderful, slightly sassy, Aussie lines. Challenge accepted!
Alisha’s Sunshine Factor:
Alisha is sunny, sunn, sunny. For 101 reasons but partly because she helps people sell out all their products on Insta. Testimonial after testimonial said the same thing… throw that with her bubbly personality and high energy and BOOM grab your sunnies, that’s Alisha’s sun rays right there.
The home page
With a bold hero like this, we had to prove what we were saying was true so I selected my fave testimonials to back up our big promise.
It then pictured all the ways that Alisha can help her audience and promoted her low-ticket price challenge which is key to her business strategy.
The services page
I wrote a number of services pages for Alisha but this one is for her main offer: her reel management service.
I focused on the insane results Alisha is getting her clients, cherry-picking the most powerful testimonials to back up the copy.
The screenshots below don’t capture the whole page but the key parts…
The about page
Capturing Alisha’s high energy and slightly cheeky voice on her about page was so much fun.
I began the page connecting with her audience’s big struggles before moving on to tell her story…
The speaker page
Here I focused on the one thing event organisers really care about: how will Alisha transform their audience’s experience.
In true Alisha form, I went bold. With her brilliance backed up, of course.
