Miss Smarthead
The millionaire mentor website
“I admit, I was skeptical. For 5 years I wrote every single piece of copy myself. I earned millions with it. I even teach copy classes…
But I’m so happy I did it anyway and started working with Delia. Sooooo happy! She’s a magician of words. She asks questions that really bring you to your core essence. She listens and turns what she hears into magic. She found words and expressions that felt like ‘OMG YES, that’s me!’
Sometimes I read parts of my website over and over again because I am so in love. Haha. ☺️ It feels like a wonderland where you go to and tap into a whole new magical world.”
Kathrin Weishäupl, Founder and CEO of Miss Smarthead
The challenge:
Kathrin was celebrating her 5th business birthday and wanted to so in style… with a new website that captured the brilliance of her 7-figure business.
But this wasn’t just a copy job… I surveyed her entire email list and interviewed 5 of her clients to capture her unique positioning and Sunshine Factor.
Miss Smarthead’s Sunshine Factor:
Kathrin’s Sunshine Factor shone with radiance: She’s not just the millionaire’s mentor.
She helps women warn whatever they want with ease. She is the magic space where the worlds of spirituality, mindset, and business collide so people can turn big, bold dreams into reality.
The homepage
We immediately capture Kathrin’s big promise and her Sunshine Factor (so important on a home page where people bounce after 5 seconds if they don’t see your unique value proposition).
The about page
Kathrin’s audience has big and beautiful dreams and so we start her about page with Kathrin’s own dream… which is both relatable and inspirational for her reader.
One of my favourite parts was where I turned her Sunshine Factor into a powerful venn-like diagram (scroll down)…
The work with me pages
We launched Kathrin’s new site with 3 new offers that were positioned on this “work with me landing page”… keep on scrolling to see the highlights of these different pages
