Julie Solomon
The influencer coach website
“As a writer with a well-established personal brand voice who has hired copywriters in the past, I didn't know if hiring one again was necessary. There was, however, some copy that didn't flow well.
I needn’t have worried… Delia is amazing, she captured my voice and key messages perfectly. Sales copy is truly an art form - and Delia has mastered it! I was so impressed with the copy delivered — as well as the strategy she brought to the table. We’re already working on another project together… I’m loving having Delia on my side!”
— Julie Solomon, Influencer Podcast host and coach
The challenge:
Julie was already in design for her new website but wanted some help with her about page because writing your own about page is always hard (yep, even for writers!). She hired me for a Hot Copy Intensive day and I turned around the page in one day.
Julie’s Sunshine Factor:
Julie is a star. She even married a star. But most importantly? She helps others become stars. She helps other women shine brightly and take their place in the world. So this was exactly what I wanted to convey on her about page.
The about page hero
Julie is all about helping others become the best version of themselves so we make that clear from the off…
The first section of her about page isn’t about her it’s about how she can transform her audience’s life.
Her story…
I broke Julie’s story into three parts, so it is easier to read and scan with headliners and bold lines.
It focuses on her relatable origins, builds credibility and expertise, and inspires her audience that they too can reach for the stars.
The fun Q&A
Who says that Q&As are only good for service or product pages? They inject so much fun on the about page and let your audience get a little bit nosey.